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University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues.

Bartholow BD, Loersch C, Ito TA, Levsen MP, Volpert-Esmond HI, Fleming KA, Bolls P, Carter BK. University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues. Psychol Sci. 2018 01; 29(1):83-94.

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