 Direct-to-Consumer Advertising
"Direct-to-Consumer Advertising" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Advertising that directly targets consumers of certain products such as pharmaceuticals.
| Descriptor ID |
D000067088
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| MeSH Number(s) |
J01.219.687.274.500
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| Concept/Terms |
Direct-to-Consumer Advertising- Direct-to-Consumer Advertising
- Advertising, Direct-to-Consumer
- Direct to Consumer Advertising
- Direct-to-Consumer Marketing
- Direct to Consumer Marketing
- Marketing, Direct-to-Consumer
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Below are MeSH descriptors whose meaning is more general than "Direct-to-Consumer Advertising".
Below are MeSH descriptors whose meaning is more specific than "Direct-to-Consumer Advertising".
This graph shows the total number of publications written about "Direct-to-Consumer Advertising" by people in this website by year, and whether "Direct-to-Consumer Advertising" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2016 | 1 | 0 | 1 | | 2017 | 1 | 0 | 1 | | 2020 | 1 | 0 | 1 | | 2023 | 1 | 0 | 1 |
To return to the timeline, click here.
Below are the most recent publications written about "Direct-to-Consumer Advertising" by people in Profiles.
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DiStefano MJ, Markell JM, Doherty CC, Alexander GC, Anderson GF. Association Between Drug Characteristics and Manufacturer Spending on Direct-to-Consumer Advertising. JAMA. 2023 02 07; 329(5):386-392.
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Murray IR, Chahla J, Frank RM, Piuzzi NS, Mandelbaum BR, Dragoo JL. Rogue stem cell clinics. Bone Joint J. 2020 02; 102-B(2):148-154.
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Bartholow BD, Loersch C, Ito TA, Levsen MP, Volpert-Esmond HI, Fleming KA, Bolls P, Carter BK. University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues. Psychol Sci. 2018 01; 29(1):83-94.
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de Bruijn A, Tanghe J, de Leeuw R, Engels R, Anderson P, Beccaria F, Bujalski M, Celata C, Gosselt J, Schreckenberg D, Slodownik L, Wothge J, van Dalen W. European longitudinal study on the relationship between adolescents' alcohol marketing exposure and alcohol use. Addiction. 2016 10; 111(10):1774-83.
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