 Social Marketing
"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
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| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
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| Concept/Terms |
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Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2004 | 1 | 0 | 1 | | 2005 | 1 | 0 | 1 | | 2007 | 2 | 0 | 2 | | 2008 | 1 | 1 | 2 | | 2009 | 1 | 0 | 1 | | 2014 | 1 | 0 | 1 | | 2016 | 0 | 1 | 1 | | 2021 | 0 | 1 | 1 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Clark L, Thoreson S, Goss CW, Marosits M, Zimmer LM, Flattes V, DiGuiseppi C. Older Adults' Perceptions of a Church-Based Social Marketing Initiative to Prevent Falls Through Balance and Strength Classes. J Appl Gerontol. 2021 11; 40(11):1475-1482.
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Hagues R, Stotz S, Childers A, Phua J, Hibbs J, Murray D, Lee JS. Social marketing nutrition education for low-income population. Soc Work Public Health. 2018; 33(5):317-328.
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Ricklefs CA, Asdigian NL, Kalra HL, Mayer JA, Dellavalle RP, Holman DM, Crane LA. Indoor tanning promotions on social media in six US cities #UVTanning #tanning. Transl Behav Med. 2016 06; 6(2):260-70.
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Dempsey AF, Zimet GD. Interventions to Improve Adolescent Vaccination: What May Work and What Still Needs to Be Tested. Am J Prev Med. 2015 Dec; 49(6 Suppl 4):S445-54.
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DiGuiseppi CG, Thoreson SR, Clark L, Goss CW, Marosits MJ, Currie DW, Lezotte DC. Church-based social marketing to motivate older adults to take balance classes for fall prevention: cluster randomized controlled trial. Prev Med. 2014 Oct; 67:75-81.
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Franco-Paredes C, Zeuli J, Hern?ndez-Ramos I, Santos-Preciado JI. Preserving idealism in global health promotion. Glob Health Promot. 2010 Dec; 17(4):57-60.
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Haskell WL, Blair SN, Hill JO. Physical activity: health outcomes and importance for public health policy. Prev Med. 2009 Oct; 49(4):280-2.
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Jago R, McMurray RG, Bassin S, Pyle L, Bruecker S, Jakicic JM, Moe E, Murray T, Volpe SL. Modifying middle school physical education: piloting strategies to increase physical activity. Pediatr Exerc Sci. 2009 May; 21(2):171-85.
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Boardman JD. State-level moderation of genetic tendencies to smoke. Am J Public Health. 2009 Mar; 99(3):480-6.
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Bull SS, Posner SF, Ortiz C, Beaty B, Benton K, Lin L, Pals SL, Evans T. POWER for reproductive health: results from a social marketing campaign promoting female and male condoms. J Adolesc Health. 2008 Jul; 43(1):71-8.
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