Gain-loss framing and patients' decisions: a linguistic examination of information framing in physician-patient conversations.
Fridman I, Fagerlin A, Scherr KA, Scherer LD, Huffstetler H, Ubel PA. Gain-loss framing and patients' decisions: a linguistic examination of information framing in physician-patient conversations. J Behav Med. 2021 02; 44(1):38-52.