Conjoint analysis versus rating and ranking for values elicitation and clarification in colorectal cancer screening.
Pignone MP, Brenner AT, Hawley S, Sheridan SL, Lewis CL, Jonas DE, Howard K. Conjoint analysis versus rating and ranking for values elicitation and clarification in colorectal cancer screening. J Gen Intern Med. 2012 Jan; 27(1):45-50.